Privacy Policy
1. Introduction
BELICHBERG GmbH ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use HiGuru.AI and our related services.
2. Data Controller
BELICHBERG GmbH
Erlachgasse 65 / 1, 1100 Vienna, Austria
Email: info+higuru@belichberg.com
Phone: +43 660 9151003
3. Information We Collect
3.1 Information You Provide
- Website URL for analysis
- Name and email address
- Phone number (optional)
- Any additional information you choose to provide
3.2 Information Automatically Collected
- IP address (anonymized)
- Browser type and version
- Device information
- Usage data via Umami Analytics, Google Analytics, Google Ads, and Facebook Pixel
4. How We Use Your Information
- To provide and maintain our AI visibility audit service
- To notify you about your audit results
- To provide customer support
- To analyze website usage and improve our services
- To measure and optimize our marketing campaigns
- To comply with legal obligations
- To protect against fraudulent or illegal activity
5. Analytics and Tracking Technologies
We use various analytics and tracking technologies to understand how visitors interact with our website and to optimize our marketing campaigns. These technologies help us improve our services and provide you with a better user experience.
5.1 Analytics Services We Use
Umami Analytics
We use Umami, a privacy-focused analytics platform that collects anonymous usage data without using cookies. Umami helps us understand website traffic patterns, popular pages, and user journeys while fully respecting your privacy. No personal data is collected or stored.
Google Analytics 4
We use Google Analytics 4 to analyze website traffic, user behavior, and conversion patterns. This service collects data about your device, browser, IP address (anonymized), pages visited, time spent on pages, and interactions with our website. We have implemented IP anonymization and configured Google Analytics to respect Do Not Track signals.
Google Ads Conversion Tracking
We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. When you complete certain actions on our website (such as submitting a free audit request), this information helps us understand which ads are most effective. Google Ads may place cookies on your device to track conversions and create remarketing audiences.
Meta (Facebook) Pixel
We use Meta Pixel to measure, optimize, and build audiences for our advertising campaigns on Facebook and Instagram. The Pixel collects data about your interactions with our website, including pages visited, actions taken, and device information. This helps us show you more relevant ads on Meta platforms and measure the effectiveness of our advertising.
5.2 Data Collected by Tracking Technologies
- Page views and navigation paths
- Time spent on pages
- Referral sources (how you arrived at our website)
- Device type, browser, and operating system
- Geographic location (country/region level)
- Conversion events (form submissions, button clicks)
- Anonymized IP addresses
- Marketing campaign performance data
5.3 Purposes of Tracking
- Analyze website usage patterns and improve user experience
- Measure the effectiveness of our marketing campaigns
- Optimize our advertising spend and targeting
- Understand which content and features are most valuable to users
- Identify and fix technical issues
- Create custom audiences for targeted advertising
- Track conversions and ROI from advertising campaigns
5.4 Types of Cookies We Use
Essential Cookies
Required for the website to function properly. These cannot be disabled.
Analytics Cookies
Help us understand how visitors use our website (Google Analytics, Umami).
Marketing/Advertising Cookies
Used to track visitors across websites to display relevant advertisements (Google Ads, Facebook Pixel).
5.5 Managing Your Tracking Preferences
You have control over how we track your interactions with our website:
- Use our cookie consent banner to accept or decline specific types of cookies
- Adjust your browser settings to block or delete cookies
- Use browser extensions that block tracking scripts
- Enable 'Do Not Track' in your browser settings
- Opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout
- Manage Meta ad preferences at https://www.facebook.com/ads/preferences
6. Third-Party Services
We integrate with several third-party services to provide analytics, advertising, and improved user experience. Each service has its own privacy policy and data handling practices.
6.1 Umami Analytics
Umami is a privacy-focused, open-source analytics platform. It collects anonymous usage data without cookies and fully respects user privacy. Data is processed in compliance with GDPR. Learn more at: https://umami.is/privacy
6.2 Google Analytics
Google Analytics is provided by Google LLC. Data is processed in the United States and may be transferred internationally. We have implemented IP anonymization and configured the service to respect user privacy preferences. For more information, visit Google's Privacy Policy: https://policies.google.com/privacy
6.3 Google Ads
Google Ads conversion tracking, provided by Google LLC, helps us measure the effectiveness of our advertising campaigns. This service uses cookies to track user actions after clicking our ads and may create remarketing audiences. Data is processed according to Google's privacy policies and may be transferred internationally.
6.4 Meta (Facebook) Pixel
Facebook Pixel, provided by Meta Platforms Inc., helps us measure ad performance and create custom audiences for advertising on Facebook and Instagram platforms. Data collected by the Pixel is processed according to Meta's data policies and may be transferred internationally. For more information, visit Meta's Privacy Policy: https://www.facebook.com/privacy/policy/
6.5 International Data Transfers
Some of our third-party services (Google Analytics, Google Ads, Facebook Pixel) may transfer your data to countries outside the European Economic Area. These transfers are conducted under appropriate safeguards and legal frameworks to ensure your data remains protected.
7. Managing Your Cookie and Tracking Preferences
You have full control over how we track your interactions with our website. We respect your privacy choices and provide multiple ways to manage your preferences:
- Use our cookie consent banner when you first visit the site
- Adjust your browser settings to block or delete cookies
- Use browser extensions that block tracking scripts
- Enable 'Do Not Track' signals in your browser
- Contact us directly to opt out of specific tracking
7.1 Third-Party Opt-Out Links
You can also opt out directly from our third-party services:
Google Analytics: https://tools.google.com/dlpage/gaoptout
Google Ads: https://adssettings.google.com/
Meta/Facebook Ads: https://www.facebook.com/ads/preferences/
8. Data Retention
We retain data collected through tracking technologies for different periods depending on the service and purpose:
• Umami Analytics: Data is retained indefinitely but is completely anonymous
• Google Analytics: Data is retained for 26 months from the date of collection
• Google Ads: Conversion data is retained according to Google's data retention policies
• Facebook Pixel: Data is retained according to Meta's data retention policies
• Essential cookies: Deleted when you close your browser or after 24 hours
• User-provided data (audit requests): Retained as long as necessary to provide our services
9. Contact Information
If you have any questions about this Privacy Policy or our data practices, please contact us:
Email: info+higuru@belichberg.com
Phone: +43 660 9151003
Address: Erlachgasse 65 / 1, 1100 Vienna, Austria